Sizes & Pricing
Relationship Between Size & Price
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The size of a photo will of course have an impact on its price. A larger print means more paper (expensive paper), more ink (expensive ink) and there can also be additional charges to package and ship.
Every print is also part of the 10% back project initiative, meaning that if you purchase a print for $100, $10 will go directly towards impacting causes and needs in Vietnam and beyond. That give-back component is also baked into the price of each print, along with basic shipping fees.
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Open vs. Limited Edition & Pricing Over Time
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For Open Edition prints, prices should remain relatively unchanged over time. The goal is to offer great quality prints that will last, with access to all photos in smaller sizes (16x24 in. and below), and select photos in larger sizes.
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For Limited Edition prints, prices will gradually rise over time as an edition sells. This is in keeping with many in the industry, and it also reflects the limited nature of these prints. A more popular print will essentially earn a higher price over time.
When you buy a Limited Edition print, you own the unique number (i.e., "#1 of 30" or "#13 of 30") in that edition. Early adopters of a work are also rewarded with the best possible price, as the price for any future buyer of the same work will always be higher.
As an example:
- Someone buys the very first copy of a Limited Edition print. They now own the #1 of 30 in that edition. The size they pick does not matter, as all sizes are part of the same edition of 30 prints only.
- The buyer chose the 40x60 in. size that best fits their space. Now that 1 copy has sold, only 29 copies remain. The price for all sizes has now risen slightly for any future buyer.
- A second buyer comes along and decides they would really like this same piece, but in 24x36 in. size. They purchase and now own the #2 copy. 28 copies now remain. And the price for all sizes will rise again, slightly.
- And so on...
A major goal of Limited Editions is to protect the uniqueness of a particular capture, so that you as a buyer get something with a degree of collectability that not everyone else will have. And that degree of scarcity, over time, hopefully helps to protect the value of your artwork as well.
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NEXT: Learn about Print Quality.